Case Study: Papa John’s Pizza achieves double-digit growth with Daniel Brian Advertising’s hyperlocal digital marketing

Papa John's Pizza drives 27% sales growth with Daniel Brian Advertising

Papa John's Pizza was facing declining sales and a loss of brand equity due to a CEO scandal, particularly in the competitive New York market. They urgently needed a new agency partner for a recovery operation to win back customers. They engaged Daniel Brian Advertising to help rebuild trust and implement a new marketing strategy.

Daniel Brian Advertising implemented its Sequential Digital platform, an AI-powered solution for hyper-targeted, hyperlocal advertising. This allowed for the creation of thousands of micro-campaigns tailored to individual franchise locations, focusing on community-building messages and filling critical media gaps. The solution delivered significant results, including a 27% sales increase with a key demographic and a cost per acquisition under $2. The success in the New York region, which saw double-digit growth, became a benchmark for national rollout.

Papa John's Pizza