Case Study: Hungry Howie's Pizza boosts sales and brand impact with Daniel Brian Advertising

Hungry Howie's Pizza drives 203% more sales with Daniel Brian Advertising

Hungry Howie's Pizza faced the marketing challenge of differentiating its brand in a competitive pizza market where price and quality were largely equal. They partnered with the vendor Daniel Brian Advertising to develop a purpose-driven strategy and a comprehensive brand refresh.

Daniel Brian Advertising created the "Love, Hope & Pizza" campaign, centering on a cause marketing partnership with the National Breast Cancer Foundation. The vendor also led a full rebrand, updated retail spaces, launched a loyalty program with a mobile app, and executed hyper-local digital marketing blitzes. This solution drove 66% growth, with 50% of new sales coming from digital efforts, raised over $3 million for charity, and saw specific promotions generate over 200% sales increases. The agency's work resulted in 57% brand recall for the cause and dramatically reduced cost per acquisition for franchisees.

Hungry Howie's Pizza