Case Study: Henry Ford Health System doubles patient referrals with Daniel Brian Advertising

Henry Ford Health System doubles patient referrals with Daniel Brian Advertising

Henry Ford Health System faced the challenge of making patient referrals easier for busy physicians and simplifying the appointment booking process for patients who did not want to wait on hold. They partnered with Daniel Brian Advertising to develop a solution using the vendor's LiveUP® platform.

Daniel Brian Advertising built a physician referral app on their LiveUP® platform. This solution doubled the number of patient referrals and generated millions of dollars in trackable revenue within its first year. The success led to the development of a second version, a voice-activated system for Google Home and Alexa, allowing patients to make self-referrals and check urgent care wait times through voice commands.

Henry Ford Health System