Case Study: Chiropractor Bramhall achieves more appointments at lower cost with Dandy Marketing Google Ads

Chiropractor Bramhall books 1,668 appointments in 12 months with Dandy Marketing

The chiropractic clinic Chiropractor Bramhall faced a challenge with its website failing to convert visitors into patients, rendering its paid marketing efforts ineffective. Dandy Marketing was engaged to run a Google Ads (PPC) campaign with a specific focus on acquiring booked appointments rather than just generating traffic, all on a modest monthly budget.

Dandy Marketing implemented a highly targeted PPC strategy, bidding only on terms that indicated a high intent to book and using geo-targeting to focus on the local catchment area. The solution included tracking confirmed bookings as the primary conversion goal. This approach resulted in 1,668 bookings in a 12-month period at a record-low cost per booking of £2.26. Dandy Marketing successfully filled the clinic's appointment diary at a sustainable cost.

Chiropractor Bramhall