Case Study: Comic Relief / Red Nose Day USA grows unbranded search traffic and donor contributions with damolade consulting, LLC

Comic Relief / Red Nose Day USA grows new users 80% with damolade consulting, LLC

damolade consulting, LLC provided SEO services to Comic Relief / Red Nose Day USA. The non-profit's challenge was a lack of organic visibility for its US website, rednoseday.org, which only appeared in search results for its brand name and was not reaching a new audience.

The solution implemented by damolade included developing an SEO content strategy, optimizing the site's technical performance and information architecture, and enriching search results with schema markup. This led to significant results: an 80% increase in new users year over year, a 20% growth in traffic from unbranded keywords, and a 4% year-over-year increase in organic new donor contributions.

Comic Relief / Red Nose Day USA