Case Study: Sentara Healthcare builds a three-year CRM strategy with Damo Advertising

Sentara Healthcare builds a three-year CRM roadmap in 3 months with Damo Advertising

Sentara Healthcare, a large not-for-profit integrated healthcare system, needed to reimagine its customer experience to deliver personalized, omnichannel engagements. The organization's strategic vision was at risk due to a fragmented and costly Customer Relationship Management (CRM) approach. Sentara engaged the vendor Damo to develop an enterprise CRM strategy and evaluate platforms, including Salesforce and Epic Cheers, to consolidate their efforts and fuel growth.

The solution from Damo involved a three-step methodology to document the current state, identify gaps, and create a three-year roadmap. Working closely with Sentara's leadership, Damo provided specific recommendations, including six foundational projects for immediate value. As a result, Sentara gained an actionable enterprise CRM strategy in just three months, enabling their strategic vision, coordinating their expanding CRM footprint, and helping to manage growing costs.

Sentara Healthcare