Case Study: Dexxter boosts free trial sign-ups with Dalton

How Dexxter drives more free trials through ads with Dalton

Dexxter, a SaaS accounting company, faced the challenge of scaling its website conversion performance to match its plans for rapid growth in paid media spending. Their manual optimization process was too slow and resource-intensive for their ambitious goals. They turned to Dalton and its AI-powered self-improving website agent to automate and accelerate their experimentation.

Dalton integrated directly into Dexxter's marketing workflow and began automatically deploying experiments. It personalized landing pages based on ad campaign traffic and search keywords, showing visitors the most relevant content. This solution yielded a 20% increase in free trial sign-ups and a 5% reduction in bounce rates within just two weeks, enabling Dexxter to improve top-of-funnel performance and set a foundation for more efficient customer acquisition.

Dexxter