Case Study: Bella Coterie boosts conversions by 9.8% with Dalton

Bella Coterie Increased Conversions by 9.8% in 3 Months

Bella Coterie, an e-commerce retailer selling luxury bamboo bedding on Shopify, faced a challenge common to brands relying on Meta ads. Their product pages were generic and untested, failing to align with the specific messaging of their different ad campaigns. Traditional A/B testing was not feasible due to their traffic levels and the required resources. They partnered with Dalton to find a solution.

Dalton's AI-powered platform generated and tested multiple on-brand page variations, which were approved and deployed without developer effort. The system used multi-armed bandit testing to quickly identify winners and also created ad-to-page personalization automatically. This solution from Dalton drove a 9.8% increase in conversion rate, resulting in an additional $84,000 in annual revenue and a 2,800% ROI.

Bella Coterie

Ray Lopez

Head of Growth