Case Study: Aikido drives more free trials with Dalton

Aikido boosts click-through rates 15% with Dalton

aikido, a SaaS application security company, faced the challenge of optimizing its website landing pages to maximize results from a planned massive increase in paid media spend. With limited bandwidth, their traditional approach to A/B testing was too slow to keep pace with their growth goals, creating a pressing need for a faster way to test messaging and improve sign-up rates without using developer resources. They turned to vendor Dalton for its AI CRO recommendations and no-code deployment platform.

Dalton implemented its AI-powered experimentation solution by integrating with aikido's paid traffic landing pages. The platform automatically suggested and deployed tests on copy and page structure, personalizing content based on ad intent. This allowed top-performing variants to receive more traffic automatically. As a result, aikido saw click-through rates improve by 5-15% and lower bounce rates within just two weeks, achieving a dynamic website that adapts with every visitor interaction without using developer resources.

Aikido