Case Study: Chelles Macarons boosts Google Ads ROAS with Dallas SEO Dogs

Chelles Macarons boosts Google Ads ROAS 34.27% with Dallas SEO Dogs

Dallas SEO Dogs partnered with Chelles Macarons, a macaron bakery seeking a higher return on ad spend from its Google Ads account. The client faced stiff competition from both large bakeries and major gift retailers and was operating with a website that was not optimally designed for conversions, particularly on mobile devices.

The team at Dallas SEO Dogs implemented a strategic Google Ads campaign involving device bid adjustments, keyword optimizations, A/B ad testing, and precise location targeting. This strategy, combined with a successful promotional offer, yielded extraordinary results. Dallas SEO Dogs dramatically increased the client's ROAS to 7.32 at its peak and generated a 310% increase in total Google Ads revenue, ultimately leading to a temporary pause in ads due to a lack of inventory from the overwhelming number of orders.

Chelles Macarons