Case Study: Williams Lea Tag achieves increased production efficiency and streamlined creative approvals with DALIM SOFTWARE (DALIM ES, DIALOGUE Engine & TWIST)

Williams Lea Tag - Customer Case Study

Williams Lea Tag, a global marketing and communications supply‑chain provider, faced the need to modernize its production and flatplanning capabilities to support clients such as DMG Media. Having used DALIM SOFTWARE products since the 1990s, Williams Lea Tag needed a third‑party solution that integrated with its CMD system, supported InDesign editing, streamlined manual, paper‑based revision and approval processes, and delivered scalable, cloud‑accessible workflows.

DALIM SOFTWARE delivered DALIM ES 5 with DIALOGUE Engine and DALIM TWIST (implemented by integrator LGS), creating bespoke briefing forms, folder structures, InDesign plugin workflows and approvals tailored to DMG’s needs. The solution increased production efficiency and accuracy—handling about 10–12 house ads daily and 2–3 supplements weekly—reduced DMG’s internal headcount, sped up artwork creation and distribution, and provided a clear audit trail for approvals, while enabling Williams Lea Tag to expand ES use to other clients.

Williams Lea Tag

Lloyd Hayzer

Global Account Director