Case Study: Apollo achieves faster, more efficient catalogue production and significant time & cost savings with DALIM SOFTWARE’s DIALOGUE

SoftProofing makes Apollo’s catalogue production more efficient

Apollo, Sweden’s third-largest tour operator, was spending excessive time managing printed proofs for its about 300-page biannual travel catalogue. To streamline the process, Apollo — working with its agency Citat — adopted the web-based soft-proofing system DIALOGUE from DALIM SOFTWARE to replace slow, shipment-heavy proof rounds.

Using DIALOGUE (provided via Citat and developed by DALIM SOFTWARE), multiple reviewers can log in simultaneously to zoom, check separations, and leave color-coded notes that immediately notify the Citat operator for corrections; Apollo reviews proofs on calibrated monitors while Citat handles print separations. The switch delivered enormous time savings, significantly shorter lead times and a clear cost impact — Apollo reports saving 15 000 ¼ a year in messenger costs alone.

Apollo

Anders Hammarström

Project Manager