Case Study: M&C Saatchi achieves doubled ad output and streamlined prepress with DALIM SOFTWARE TWIST

Proof positive that TWIST generates and distributes PDF files easily

M&C Saatchi, the global advertising agency headquartered in London with operations across 20 countries, needed to bring ad production and delivery in‑house and streamline a busy London prepress studio producing 50–100 newspaper ads a day. To enable web-based approvals, more on‑the‑fly color work and greater automation, the agency implemented DALIM SOFTWARE’s TWIST, integrated with Xinet WebNative for online proofing.

DALIM SOFTWARE’s TWIST automated image profiling, color correction, sizing to publication specs, and split the workflow into low‑resolution proofs for WebNative approval and high‑resolution PDFs for FTP delivery. The implementation doubled throughput and cut production time in half, reliably processing 50–100 ads daily, removing much manual Photoshop work and delivering stable, hands‑off prepress automation.

M&C Saatchi

Jake Siney

Manager