Case Study: Max Mara Fashion Group achieves real‑time, streamlined image post‑production and e‑commerce approval with DALIM SOFTWARE’s DIALOGUE Engine

Max Mara Fashion Group - Customer Case Study

Max Mara Fashion Group, a leading international fashion house, needed to modernize its image post-production and approval process to support growing e‑commerce demands. To solve inefficiencies caused by manual transfers and the need for co‑located teams during shoots, DALIM SOFTWARE’s DIALOGUE Engine was deployed as part of a broader technology upgrade to centralize image review and approval.

The solution integrated DIALOGUE Engine with the Chalco.net DAM/PCM and Hyphen Italia’s HSL photography system to automate workflows—ERP product import, seasonal catalogue generation, barcode-linked image capture, remote post‑production, and an online approval cycle with high‑res previewing, colour profiling, annotations and the Compare function. DALIM SOFTWARE’s DIALOGUE Engine helped MMFG manage over 100,000 images in the 2015 seasons (about 20,000 routed through the DIALOGUE approval workflow, averaging 4–5 images per product), delivering real‑time collaboration, faster approvals and more consistent image quality.

Max Mara Fashion Group