Case Study: Marvel Entertainment achieves efficient multi-format content management and cost savings with DALIM SOFTWARE (MISTRAL, TWIST & DIALOGUE)

Marvel Entertainment - Customer Case Study

Marvel Entertainment, the long-established publisher and media company with a 70-year comic archive and 5,000+ characters, faced a growing need to manage and repurpose massive amounts of content into print, digital and small-screen formats. To streamline the complex, multi-step production and approval process, Marvel turned to DALIM SOFTWARE and its suite of products—MISTRAL, TWIST and DIALOGUE (integrated by Blanchard Systems).

DALIM SOFTWARE implemented a preflighted, proof-less workflow: TWIST ingests final PDFs, MISTRAL handles pagination and assembly, and DIALOGUE provides calibrated, SWOP‑certified on‑screen proofs and mobile approval capabilities. The solution reduced hard-copy proof costs (about $0.30 per page—roughly $30,000 for 100,000 pages from a single editor), minimized printer corrections, preserved type integrity across formats, and sped up global approval cycles.

Marvel Entertainment

Jim Boyle

Vice-President of Operations