Case Study: Haggin Marketing, Inc. achieves faster, more reliable in-house premedia and major cost savings with DALIM SOFTWARE (DALiM TWiST & DiALOGUE)

Haggin Marketing and Dalim Software team to expand multi-channel marketerÕs in-house premedia capability

Haggin Marketing, Inc., a Mill Valley–based multi‑channel marketing services agency, needed to bring premedia and preflight operations in‑house to improve quality control, consistency on press, and reduce outsourcing and proofing costs. To accomplish this, Haggin turned to DALIM SOFTWARE, implementing DALiM TWiST for automated preflight and DALiM DiALOGUE for online softproofing and annotation.

Using DALIM SOFTWARE’s DALiM TWiST, Haggin automated seven tailored premedia workflows and dramatically cut labor: a 700‑page job that previously required five people working 40 hours each was completed in an 11‑hour session by one operator. Combined with DALiM DiALOGUE’s softproofing (which reduced courier fees, saved a customer an estimated $60,000 per year, and trimmed up to two days from review cycles), DALIM SOFTWARE’s solutions enabled Haggin to keep work in‑house, reduce errors, meet tighter timetables, and turn proofing into a profit center.

Haggin Marketing, Inc.

Rob Montraix

IT Director