Case Study: Tesco achieves automated cross‑media catalogue production for print and web with DALIM SOFTWARE

A complete solution for the production of printed catalogues linked to the web

Tesco needed a cross-media solution to link its traditional printed catalogues with web and e‑commerce platforms, centralizing product data, prices and images across MIS, print production and online channels. Working with premedia specialist Flying Colours and systems integrator Hyphen‑Italia, the project incorporated DALIM SOFTWARE (using DALiM TWiST and DALiM DiALOGUE) to address the challenge of standardizing and speeding catalogue production while keeping web content synchronized.

DALIM SOFTWARE delivered workflow automation and soft‑proofing capabilities—TWiST provided flexible, automated conversion of approved images into web-ready formats and managed multi-format output, while DiALOGUE enabled online review and commenting. Integrated with Hyphen‑Italia’s Chalco.net modules, the solution created a single platform for MIS data, print specs and web content, streamlining approvals, reducing manual steps and turning Flying Colours into a centralized supplier of images and data for Tesco Direct.

Tesco