Case Study: Mercy increases career site conversions and hires with Dalia

Mercy boosts career site lead capture 15x with Dalia

Mercy, a large healthcare organization, faced the challenge of scaling its high-volume hiring without increasing its recruitment advertising budget. Despite strong traffic to its career site, most visitors left without applying, while recruiters were overwhelmed with low-quality applicants from job boards. They partnered with the vendor Dalia to better convert high-intent visitors into applicants.

Dalia implemented a solution to automatically capture career site leads and engage them with personalized campaigns. This strategy resulted in a 15x increase in lead capture and 7.6x more applications than their previous job alert system. Ultimately, 1 in 5 hires now come from Dalia leads, providing Mercy with a scalable and efficient conversion engine.

Mercy