Case Study: Talbots improves candidate quality and hires with Dalia

How the iconic retail brand thinks innovatively about job seeker experience and uses Dalia to deliver quality candidates

Talbots, the iconic retail brand, needed a better way to engage high-quality candidates across a wide range of roles, from hourly store jobs to design, distribution, IT, and corporate positions. Because its talent acquisition team moves quickly and has limited time for long-term nurturing, Talbots wanted a more innovative way to keep interested candidates engaged until the timing was right.

Dalia provided an automated email nurture program that added another touchpoint on top of Talbots’ existing recruiting efforts, helping bring passive candidates back to apply when ready. The result was stronger applicant quality, improved apply-to-hire ratio, and more total hires, with Dalia consistently ranking in Talbots’ top third of sources and delivering clear ROI.

Talbots

Susan Collins

PHR Director, Talent Acquisition & Employer Brand