Case Study: PeopleReady achieves faster frontline hiring and 426,934 new candidates with Dalia

How PeopleReady Made 17,000 New Frontline Placements in Six Months

PeopleReady, a high-volume staffing firm serving blue-collar and on-demand roles, needed to grow candidate flow and improve conversion from job seeker traffic into applicants and hires. The company’s existing engagement tools were limited, relying on generic email outreach without text messaging or relevant job matching, and PeopleReady turned to Dalia to help better convert career site visitors and job ad traffic into candidates.

Dalia implemented exit-intent pop-ups to capture contact details before visitors abandoned applications, then automatically reengaged them with highly relevant SMS and email job alerts tied to their location and work preferences. The results were significant: PeopleReady generated 426,934 new candidates and 1,207,631 more clicks over the past year, while Dalia sent more than 150,000 SMS job alerts each week and helped the team recruit more efficiently and hire faster.

PeopleReady

Chris Klassen

Director of Talent Engagement