Case Study: Compass Group boosts career site conversion with Dalia

Compass Group boosts career site conversion 4x with Dalia

Compass Group, a major food service company, faced the challenge of over-reliance on costly job boards to fill over 150,000 roles annually. While these boards generated high application volume, they often lacked quality. The company needed to transform its own career site into a more effective source for qualified applicants but lacked the technology to convert its existing high-intent traffic. They partnered with the vendor Dalia to address this.

Dalia implemented its automated re-engagement solution to capture and convert more visitors on the Compass Group career site. This strategy resulted in a 4x increase in career site conversion, achieving an 11.7% conversion rate. By unlocking this qualified applicant flow from their owned channel, Compass Group significantly reduced its dependence on low-quality job boards and was able to reinvest its budget into higher-performing sources.

Compass Group