Case Study: Picture Production Company (PPC) achieves AI-driven workflow automation and cost savings with Dalet Flex

Transforming Media Productions at PPC with Dalet Flex

Picture Production Company (PPC), a dynamic marketing agency serving the film and television industries from London and Los Angeles, struggled with fragmented, manual-heavy workflows across production, localization and distribution. PPC needed structure, automation and orchestration to standardize processes and reduce costly touch points, so they chose Dalet Flex as their media workflow and MAM solution.

Dalet Flex was rolled out in phases across both sites and integrated AI (Wasabi AiR) for automated speech-to-text, OCR and validation, plus analytics-driven workflow orchestration. The result: automated handling of an annual output of ~40,000 pieces with AI transcripts often ~85% complete, significantly cutting manual effort, stabilizing margins, removing bottlenecks and enabling faster multi-site operations—deliverables that directly improved cost, time and productivity for PPC.

Picture Production Company (PPC)

Dave Chordia

Chief Operations Officer