Case Study: Arsenal Football Club achieves global live streaming and scalable fan engagement with Dalet Flex

Arsenal Football Club scores with Live

Arsenal Football Club, one of England’s most iconic soccer clubs with millions of fans worldwide and hundreds of thousands of users watching matches online, sought to better reach its global fan base, grow brand recognition and revenue, and offer high-quality live and on-demand content beyond the match-day experience. To achieve scalable live streaming, highlights, exclusive content and advanced analytics to guide programming and fan marketing, Arsenal partnered with Dalet Flex.

Dalet Flex powered live audio streaming and VOD within Arsenal’s Digital Membership offering and delivered in-depth, real-time analytics to optimize programming and operational decisions. The solution enabled fans in over 200 countries to access live matches and on-demand highlights across mobile, desktop and tablet devices, expanding global reach, boosting engagement and providing measurable data to inform content and marketing strategy — all delivered by Dalet Flex.

Arsenal Football Club

John Dollin

Senior Systems and Operations Manager