Case Study: AFL transforms its football archive into a living content library with Dalet Flex

AFL turns 100 years of Australian Football into a living content library with Dalet Flex

The customer, AFL, faced the challenge of managing and modernizing its extensive historical media archive, which included 100 years of Australian Football content. They partnered with the vendor Dalet, utilizing the Dalet Flex platform, to migrate this entire data collection into the cloud and create a more innovative media landscape.

Dalet implemented a solution that allowed AFL to seamlessly search its archive, pull content, and package it with new footage. This digitization enabled a new level of engagement by making every piece of game and associated footage customizable for apps, online services, and broadcasters. The project, led by Dalet, successfully turned the league's history into a living content library for modern distribution.

AFL