Case Study: Jacob Riggs achieves national and international PR coverage with Dakota Digital

Jacob Riggs earns 65–70 million readers with Dakota Digital

The customer, Jacob Riggs, a UK cybersecurity expert, faced the challenge of securing high-authority media coverage to build trust and credibility in both the UK and Australian markets without using paid promotion. Dakota Digital addressed this challenge through a PR writing with media distribution service.

Dakota Digital developed a targeted, news-led PR strategy built around a strong human-interest hook. This single press release generated widespread coverage in major publications across both countries, including tier-one national titles and specialist technology media. The campaign achieved an estimated audience reach of 65-70 million readers and an earned media impact valued between £1.4m and £1.75m for Jacob Riggs.

Jacob Riggs