Case Study: First Choice achieves more efficient, cost-effective IT with Daisy Group

A Daisy Group Case Study

Preview of the First Choice Case Study

First Choice - Customer Case Study

First Choice, a trading name of TUI UK Limited, faced growing IT demands and a complex mix of vendors that made procuring servers and desktops time-consuming and costly. To standardise deployments and reduce procurement overhead, First Choice appointed Daisy as its preferred partner for hardware procurement, desktop pre-imaging, IT consultancy and technical support.

Daisy consolidated suppliers, procured hardware at scale, and delivered desktops pre-configured with First Choice’s standard image, along with dedicated account management and proactive support. As a result, Daisy delivered significant cost savings, reduced IT and procurement man-hours, simplified deployment and standardisation, and improved overall working efficiency for First Choice.


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First Choice

Carlos Munoz

Infrastructure Manager


Daisy Group

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