Case Study: Union College achieves a bold new brand voice and engagement strategy with DAIS

Union College marks 60 years with DAIS

Union College, a residential college at the University of Queensland, needed a new brand identity to better reflect its vibrant and inclusive community. The college partnered with the vendor DAIS to develop a new brand strategy and voice that would differentiate it from standard accommodation providers.

DAIS created a comprehensive new brand strategy for Union College, centered on the promise "Live Unique" and a dynamic visual identity. The solution included a refreshed mascot, Boris the Remark-a-bull, and a new "brand-a-bull" language system. The new brand was successfully launched at the college's 60th-anniversary celebration, immediately engaging alumni and kickstarting a new alumni program, setting a clear vision for future growth.

Union College