Case Study: SGME builds a bold sustainable brand with DAIS

SGME launches a 4-stream brand strategy with DAIS

SGME, a mineral resource company, faced the challenge of a brand identity that felt disconnected from its core values of innovation, collaboration, and sustainability. They partnered with the vendor DAIS for a comprehensive rebranding project to better communicate their future-focused vision and the full breadth of their offerings to clients and partners.

DAIS developed a new brand strategy that positioned SGME as 'Geoforming Solution Partners' and created the brand promise 'Engineering New Environments'. The solution included defining four client-facing solution streams (Assess, Advise, Design, Manage), creating sub-brands, and implementing a new visual identity. This provided SGME with a distinctive market presence, strengthened internal alignment, and improved client communication, allowing them to enter the market with clarity and confidence.

SGME