Case Study: Relationships Australia Queensland unifies its brand and amplifies hope with DAIS

Relationships Australia Queensland unifies brand across 200+ languages with DAIS

Relationships Australia Queensland (RAQ), a not-for-profit provider of relationship support services, faced the challenge of a fragmented brand that struggled to communicate its core mission effectively across its diverse services and stakeholders. To evolve into a cohesive and modern organization, RAQ partnered with the vendor DAIS for a comprehensive brand strategy and activation project to unify its identity and amplify its message of hope.

DAIS developed a new brand strategy centered on the theme "Always Hope," which included a refreshed logo, a warm visual identity, and a modular brand voice for consistency. They also introduced a custom character named Sunny to humanize complex information and created a versatile design system to ensure accessibility. The solution was so successful that it was adopted nationally across the entire Relationships Australia federation, resulting in improved visibility, strengthened internal alignment, and a unified identity that positioned RAQ for future growth.

Relationships Australia Queensland