Case Study: Caboolture Sports Club builds a vibrant community brand with DAIS

Caboolture Sports Club launches 6 new brands with DAIS

Caboolture Sports Club, a leading community club in the Moreton Bay Region, needed a modern brand identity to match its ambitious venue renovations. The challenge was to create a distinctive, contemporary brand that honored the club's 30-year legacy and strong community ties while also developing five unique identities for its internal venues. They engaged the vendor DAIS for brand audit and consulting, brand strategy, naming, and visual identity design.

DAIS implemented a comprehensive solution, beginning with stakeholder workshops and a brand audit to shape a new strategy centered on the promise to 'Connect to Local'. They delivered a new master brand mark and created five distinct venue names and identities: Cafe Kabu, Chipper, Ninety Four, Amoray, and Sportos. The project resulted in a realigned strategy that achieved board alignment and the creation of six new brands, with a dynamic rollout already underway through new venue signage.

Caboolture Sports Club