Case Study: Gala Bingo boosts bingo hall admissions with The Dairy Creative Agency’s Flamingo Bingo campaign

Gala Bingo reactivates 36,000 lapsed accounts with The Dairy Creative Agency

The Dairy Creative Agency was engaged by Gala Bingo, which needed conceptual and creative support for a major national campaign. The challenge was to promote a refreshed bingo experience and entice lapsed audiences to return to its physical halls.

The Dairy developed the 'Flamingo bingo' campaign, a versatile concept using visual flamingo themes and wordplay to encourage customers to 'flock' back. The solution included printed creative for halls, targeted social and email content, and produced short videos. The campaign was a significant success, reactivating 36,000 customer accounts, achieving 10.8m digital impressions, a 3% increase in admissions, a 400% rise in Facebook engagement, and a reach of over 3m across social channels.

Gala Bingo