Case Study: Inman-Murphy Termite & Pest Control boosts organic traffic and PPC efficiency with DAGMAR Marketing

Inman-Murphy Termite & Pest Control boosts organic traffic 131% with DAGMAR Marketing

Inman-Murphy Termite & Pest Control, a growing pest control company in the Memphis area, was dissatisfied with its PPC results from a previous provider. Its main campaigns were underperforming in conversion production, conversion rates, and ad rank. The company engaged DAGMAR Marketing for local SEO and PPC services to address this challenge.

DAGMAR Marketing's analysis found that broad metro targeting was causing relevance issues. The solution involved targeting specific metro areas through ZIP code analysis and inserting corresponding city names into keywords, ad copy, and landing pages. This strategy significantly improved campaign relevance and performance, resulting in a 131% increase in organic traffic, a 35% increase in impression share, and an 11% reduction in cost per conversion for the client.

Inman-Murphy Termite & Pest Control