Case Study: a San Francisco-based customer engagement platform achieves 95% accurate database enrichment with Daffodil Software

San Francisco-based Customer Engagement Platform enriches 1M+ records with 95% accuracy using Daffodil Software

The client, a San Francisco-based customer engagement platform, faced significant challenges with data decay in its database of over one million contacts. With numerous incomplete, incorrect, and outdated records, they needed a secure partner to clean and enrich their Salesforce data. They engaged Daffodil Software for its data enrichment services to update missing information, standardize the database, and ensure strict security protocols were met.

Daffodil Software implemented a comprehensive solution using a team of data stewards who performed firmographics enrichment, content enrichment, and hierarchy management. Working securely via the client's own systems, they processed over 5,000 records daily, achieving more than 95% accuracy. The results provided the client's sales and marketing teams with a continuously updated and accurate database, enabling successful campaigns and unlocking new opportunities.