Case Study: India’s leading online beauty retailer achieves 40% add-to-bag conversion with Daffodil Software

india’s leading online beauty retailer boosts add-to-bag conversions by 40% with Daffodil Software

The customer, a leading online beauty retailer in India, faced challenges with an outdated blog platform and sought to leverage new technology like AI-powered shoppable videos to increase user engagement and conversions. They partnered with Daffodil Software for eCommerce and AI development services to revamp their digital presence and integrate innovative features.

Daffodil Software developed a shoppable video feature using AI and computer vision, upgraded the WordPress blog, and built an interactive user community network. This solution led to a 40% add-to-bag conversion rate from the videos, a 123% increase in engaged reading time on the blog, and a rapidly growing community with 250k subscribers. The work by Daffodil was highly praised by the client's VP of Technology and received industry awards.