Case Study: India's leading online beauty retailer achieves scalable live streaming engagement with Daffodil Software's AWS cloud provisioning

India’s Leading Online Beauty Retailer boosts add-to-bag conversion by 40% with Daffodil Software

The customer, a leading online beauty retailer in India, faced a challenge scaling its infrastructure to support new social media live streaming initiatives. It lacked the massive data ingestion, storage, and cost-effective computational capabilities required. They partnered with vendor Daffodil Software to leverage its expertise in AWS services, including AWS Lambda, to address this.

Daffodil Software implemented a serverless architecture on AWS to handle computational workloads, enabling uninterrupted streaming with minimal latency. This solution provided automatic, on-demand scaling to meet peak-hour demands. The results for the retailer included a 250K member community network subscriber base, a 40% add-to-bag conversion rate, a 42% reduction in bounce rate, and a 123% increase in engaged blog reading time.