Case Study: a leading retail technology company modernizes its CRM platform with Daffodil Software

a leading retail technology company re-engineers its CRM with Daffodil Software, reusing 30% of code and cutting operational costs by 40%

The client, a leading retail technology company based in New York, faced challenges with its outdated and inflexible proprietary CRM platform. The system could not scale, adapt to new business models, or provide a modern user experience, putting its relationships with major luxury retail brands at risk. The company engaged Daffodil Software for software re-engineering and custom CRM development to overhaul and modernize its flagship solution.

Daffodil Software developed a new cross-platform, web-based CRM on AWS, reusing 30% of the existing code to save time and cost. The solution incorporated modern features like multi-channel communication, advanced reporting, and role-based access, and it successfully migrated over 2 TB of data. The project resulted in a 40% reduction in operational costs and launched a five-year ongoing partnership, with Daffodil now managing 11 major projects for the client.