Case Study: America’s Leading CRM & Marketing Automation Firm improves its marketing tool suite with Daffodil Software

a leading CRM & marketing automation firm boosts cost efficiency 20% with Daffodil Software

The client, a leading CRM and marketing automation firm based in the United States, faced significant challenges with its digital marketing tool suite, which generated 60-70 daily support tickets due to subpar performance and outdated UI. With a plan to improve existing tools and build new ones but lacking sufficient technical resources, the firm partnered with Daffodil Software to establish an Offshore Development Center (ODC) to augment its team.

Daffodil Software set up a dedicated ODC team of over 15 full-stack developers who redeveloped and enhanced the client's marketing tools using Vue.js and Laravel. The solution included a revamped email marketing tool, a new sales tool, a membership site builder, and several other applications. As a result of this multi-year partnership, the client achieved a 20% increase in cost efficiency and expanded its customer base in the US and UK with a high-performing, comprehensive tool suite.