Case Study: TopGolf showcases its lively party atmosphere and boosts online engagement with Dacast video hosting

How TopGolf’s Lively Atmosphere Comes Across Through Online Video

TopGolf, an innovative entertainment-driven golf concept, faced the challenge of communicating its lively, party-like experience to audiences who typically associate golf with either older players or families. To show rather than tell that TopGolf is “the perfect mix of fun and golf,” the marketing team leaned on online video and chose Dacast’s advanced video hosting platform to deliver high-quality, location-specific content across their site.

Dacast made integration and management fast and scalable: the platform is “by far the easiest to teach,” typically taking about 15 minutes to onboard, and its tagging/labeling tools let TopGolf place videos on the correct location pages effortlessly. Using Dacast’s Branded Video Pages and easy social/email links, TopGolf now produces fresh video content each quarter, streamlines workflow, and boosts brand awareness and engagement—results the team says have “greatly succeeded” in conveying the TopGolf experience.

TopGolf

Shaun Sinnott

Director of Online Marketing