Case Study: JustBats.com achieves better customer engagement and content control with Dacast

How JustBats.com Use OTT Video to Engage Users

JustBats.com, one of the largest U.S. online retailers of baseball and softball bats, needed a better way to deliver promotional, product and how‑to video content after outgrowing YouTube. The company required a video hosting/OTT platform that offered content control, in‑line mobile playback, an accessible API, robust analytics and responsive support — needs met by the Dacast video hosting solution.

Dacast implemented a white‑label embed player, mobile‑friendly in‑line playback, an easy‑to‑use API/admin interface and analytics that feed Google Analytics events. As a result, JustBats.com gained greater control over content, improved mobile user experience, stronger SEO and detailed reporting that enabled data‑driven video and production decisions, boosting customer engagement and lead generation.

JustBats.com

Mike Kearns

Director of eCommerce