Case Study: Cowhead TV achieves contract-free, pay-as-you-go global live streaming and full control with DaCast

DaCast Helps Cowhead TV Stream Live with Full Control

Cowhead TV, a radio-video broadcaster, needed a flexible, lower-cost live streaming solution that avoided third-party setups, reached a global audience, and didn’t lock them into contracts. To meet these goals they adopted DaCast’s self-service live video streaming platform with pay-as-you-go bandwidth.

DaCast implemented an automated, worldwide CDN-based streaming service with on-the-minute management and built-in analytics. As a result, Cowhead TV can make last-minute programming changes, buy bandwidth on the fly, broadcast globally without contracts or ongoing commitments, and quickly view audience size and demographics — improving agility, reach and cost control.

Cowhead TV

Joseph DiSanto