Case Study: The Fresh Market drives foot traffic and sales growth with DAC Group

The Fresh Market drives 583,000 store visits in 38 days with DAC Group

The Fresh Market, a premium specialty food retailer, faced mounting pressure from larger national grocery chains and post-pandemic foot traffic challenges. They partnered with DAC Group to implement a hyper-localized digital marketing campaign using paid search, social media, and local SEO. Their goal was to differentiate their brand, counteract dropping visitor numbers, and drive an additional 400,000 store visits with a cost per visit under $1.50.

DAC Group developed a data-driven strategy using their Proove Intelligence analytics to customize budgets and content for each of the 160+ stores. The solution successfully drove 583,000 store visits directly from paid media in just 38 days, achieving a remarkable 58:1 return on ad spend and an average cost per store visit of $0.74. The campaign also resulted in a 4% year-over-year improvement in overall foot traffic, making The Fresh Market the only competitor with positive traffic trends during that period.

The Fresh Market