Case Study: NetJets boosts UHNW lead generation with DAC Group’s omnichannel digital strategy

NetJets boosts UHNW brand awareness with DAC Group in EMEA

NetJets, a company that sells partial ownership of private jets to ultra-high-net-worth individuals (UHNWIs), faced the challenge of effectively reaching and measuring engagement with this niche audience in the EMEA region. Their digital marketing efforts were not tracking key performance indicators effectively, leading to increased costs without a measurable return. They engaged DAC Group to create a digital-first omnichannel strategy to generate qualified leads.

DAC Group implemented a strategy focused on targeting UHNWIs during "micro-moments" in niche domains like private airports and luxury events. This involved optimizing existing channels, testing new ones like social media advertising, and implementing an SEO and content strategy. As a result, DAC Group significantly increased brand awareness, demonstrated the value of social media for lead generation, and provided a deeper understanding of the audience to inform future content. This successful outcome led to a long-term partnership with NetJets.

NetJets