Case Study: MTY Group boosts Google Map visibility with DAC Group

MTY Group boosts Local 3 Pack visibility 18% with DAC Group

MTY Group, one of North America's largest restaurant franchisors, faced a significant challenge when the COVID-19 pandemic made local map visibility on Google critical for customer acquisition. To reclaim this visibility and outrank competitors, they partnered with DAC Group.

DAC used its proprietary Local Rank+ geolocation tool to analyze each location's ranking for key localized keywords and then implemented a series of optimizations to the brands' Google My Business listings. Just three months later, DAC's work delivered substantial results: 39% of locations improved their ranking into the top nine results, 18% moved into the coveted Local 3 Pack, and 38% of brands saw improvement on their most important keywords.

MTY Group