Case Study: La Maison Simons achieves 276% ROAS growth with DAC Group

La Maison Simons boosts ROAS 276% with DAC Group

The iconic Canadian fast-fashion retailer La Maison Simons faced the challenge of striving for 23% year-over-year revenue growth through paid media efforts, a goal that became significantly more difficult when the COVID-19 pandemic caused a market-wide downturn. Partnering with digital marketing vendor DAC Group, the retailer's challenge was compounded by a 40% reduction in its media budget from March to July 2020, requiring maximum efficiency and a clear return on investment.

DAC Group implemented a highly optimized strategy focused on controlling brand exposure, securing revenues by targeting audiences closer to conversion, and collaborating closely with the client for agile budget management. This approach, combined with new performance-measurement dashboards, drove significant results for La Maison Simons. DAC Group achieved a 276% increase in ROAS compared to 2019, a 110% increase in revenues generated in Q1 and Q2, and a Black Friday-Cyber Monday ROAS that was nine times higher than that achieved in the initial months of the pandemic.

La Maison Simons