DAC Group
17 Case Studies
A DAC Group Case Study
The customer, Fit4Less, a fitness center chain with an expanding footprint and a low-cost model, needed a localized digital marketing strategy to support individual locations while achieving national branding and retention goals. The vendor, DAC Group, was engaged to rework their approach to online marketing.
DAC Group completely reworked Fit4Less's localized online marketing strategy. This solution led to a remarkable measurable impact, including a 71% increase in campaign clicks year-over-year and an 80% increase in both campaign-generated sales and revenue year-over-year.