Case Study: Éconofitness achieves lower conversion costs and more memberships with DAC Group

Éconofitness cuts cost-per-click by 56% with DAC Group

The customer, Éconofitness, a leading low-cost gym in Quebec, faced the challenge of growing online conversions and automating new member sign-ups to free up staff time. The vendor, DAC Group, partnered with them on a digital marketing and transformation initiative to address these goals.

The solution implemented by DAC Group involved geo-mapping their SEM campaigns for the first time, leveraging data that gym members typically choose facilities within a short distance. This strategic local approach drove significant results, including a 56% reduction in cost-per-click, a 63% reduction in cost-per-conversion, and an 84% growth in new memberships via SEM.

Éconofitness