Case Study: Talent Bank achieves 80% more sign-ups with Dable

Targeting B2B Customers with Content

Talent Bank, a talent-matching platform connecting senior experts with companies, needed a better way to reach B2B decision-makers, especially CEOs. Using Dable’s native advertising platform, they aimed to overcome the narrow targeting challenges common in B2B marketing while also improving click-through and conversion from their content ads.

Dable helped Talent Bank by using highly relevant keywords such as “CEO” and “talent matching,” pairing them with informative content and placing the ads on media frequented by the target audience. The campaign drove strong results: sign-ups increased by 80%, and Dable’s ads delivered a 20% lower CPA than Talent Bank’s existing ad channels.

Talent Bank

Shin Seungmyeong

Business Planning Team