Case Study: Kohonjin achieves 10% lower CPC with Dable

Kohonjin - Customer Case Study

Kohonjin, a marketer focused on reaching beauty lovers in their 40s and 50s, wanted to expand into a new marketing channel and improve performance. The company turned to Dable and its recommendation and targeting platform, looking for a way to deliver ads more effectively across media.

Using Dable’s media and gender targeting, Kohonjin shifted from running ads randomly across all media to concentrating content on the sites most visited by its target audience. With Dable’s precise targeting and personalized recommendations, CPC fell by 10% versus existing banner ads, and cost per conversion stayed around 10,000 KRW, delivering higher efficiency than other channels.