Dable
12 Case Studies
A Dable Case Study
Return Q worked with Dable to improve conversions among senior target audiences. As a company focused on people in their 40s and 50s, Return Q needed a more natural, content-driven way to deliver its message, especially since its landing page was article-style and collected lead forms.
Dable implemented a native advertising approach using the Recommended Articles section, paired with step-by-step optimization through continuous A/B testing of multiple creatives and performance-based media exclusion. With Dable’s support, Return Q reduced cost per conversion by 20% and increased sales by 30%, while also achieving higher-quality leads.
Kim Chan-ho
Marketing Headquarters