Case Study: Sungshin Women's University Continuing Education Center achieves 50% more traffic with Dable

Increasing traffic for freshmen recruitment page with customized targeting

Sungshin Women’s University Continuing Education Center worked with Dable to increase traffic to its freshmen recruitment page for the 2021 school year. The center needed a better way to promote programs in cosmetology and flower plastic arts science to potential students, since broad banner ads were not effective for reaching its target audience.

Using Dable’s native ad solution, the team applied customized targeting based on content, gender, and interests, along with audience-focused creatives and CPC bidding by media. Dable helped deliver a 20% lower CPC than other platform banner ads and increased traffic to the freshmen recruitment page by 50% compared with the period before the campaign.

Sungshin Women's University Continuing Education Center

Park Kwanyoung

Team leader